The Nominet member lunch and seminar took place on the 16th May 2017. This was a great opportunity to meet the Nominet team personally. Nominet are the organisation that are responsible for managing the .UK domain name space. We also had the bonus of an industry talk by our speaker Aisha Kellaway from creative agency, iamfst. Nominet hold a series of annual member lunches across the UK. This give an opportunity for members and Nominet to listen to each other about how they see the direction of domain name registration progressing in the UK to make the .UK domain name space the go-to domain of choice for website owners.
Aisha is a marketing and communications professional and manages a range of B2B accounts for iamfst, an integrated creative communications agency based in Marlow. Some of her clients include Visa, Lendlease, and AFEX. Throughout her career Aisha has learnt how traditional PR, email marketing, creative communications, and social media marketing can work to build brand awareness, conversions, and community engagement. She shared these insights with us which was very beneficial and interesting.
Passionate about helping businesses strategically build their brand and their reputation in line with their mission and values, in her seminar Aisha gave practical tips on how DS4A can do exactly that, without it costing the world. Those savings and benefits can be passed on to our clients
This information really helped us to confirm our Search Engine Optimisation (SEO), social media, communication and brand strategies for our clients was well formed and effective and of course we learned several new things too.
The Nominet staff gave an excellent talk about forthcoming developments and the challenges facing Nominet and DS4A, as registrars, over the coming few years. There was some very useful information about progress with the release of the registrations under the .UK family. We had ample opportunity to ask questions and receive full and complete answers. All in all, a very worthwhile day that helps DS4A to be the domain name registrar of choice for those looking to start their domain name portfolio or make the most of their existing registered domain name assets.